What’s the Magic Pill in Reaching People.

Why Being WHO YOU ARE is important in reaching clients and colleagues or Why Parents and Mentees need YOU not your list of certifications –

podcast episode 2

pantsThere is no magic pill.  It is simply called being you.  The real you.

This being me is the reason why wearing a white SLP jacket is not simply my flavor.  It is also why a matchy matchy business suit in professional workshops doesn’t quite suit me.  But it took time to figure ME out.  I believe this is why Tameika Meadows has such a reach and following with her blog and books.  She has figured out that Heart to Heart connection plus SMART INTELLECT knowledge equals IMPACT.

I had the great opportunity to interview this awesome Board Certified Behavior Analyst, Author, and Blogger.

Listen to Podcast on Soundcloud

Listen to Podcast on iTunes

In this we discuss subjects that including

mentoring

being you

discovering the real you over time

how to present yourself and finding your comfortable sweet spot

giving yourself permission to fail

the comfort in not knowing everything

wearing the shoes of the parents and families you serve

creating and maintaining healthy client boundaries and relationships

making sure families have a LIFE outside of therapy

Tameika has strong material for parent and professional  training material along with her blog  beneficial to parents and professional

I love ABA Blog

Find her books here:

101 Ways to Do ABA

From AtoZ: Teaching Skills to Children with Autism

A Manual Creating an Autism Intervention Program

Tameika Meadows thank you for your time, intelligence, and contribution to the lives of people and the field!!

~Landria Seals Green, MA., CCC-SLP, BCBA

#SLPGURU  #TherapyBizCoach

Landria is a consultant with Landria Green, PLLC; CKO  with SOAR Solutions for Autism, ABA, and Special Education; and Chief Clinical Officer of Momentum Autism Therapy Services.

GUILT.

marcus-dall-col-1235The Unspoken Feeling that the Forever Seeking Balance Career Focused Woman Feels

I write from a personal place outing myself in the hopes that more women will begin to have real conversations about sacrifice.  Our beautiful successes, desires for more in our careers and life, our journeys, the weight of the roles we carry…there exists something we feel…Guilt.  Of  things left undone on the task list, measuring our present with what we wish we’d accomplished by now or the yearning for more, wanting more as we walk and play with our hard fought (fertility is not easy to come by) children, calls not made, unmet household items or coordination of household details, the ungroomed dog that now looks savage like,  and even having to be part of the conversation that starts with “you’re not spending enough time with______ (insert name)”.

I write this coming off the heels of the three day whirlwind intense speaking engagement. A topic that I am absolutely passionate about: autism.  Something that I love doing: teaching other professionals.  And in preparing for this trip, my to-do list continued to grow with other work and home responsibilities.  While I don’t try to be superwoman, I do have those “Chaka Khan I’m Every Woman Moments” and I absolutely may succeed.  But at the cost of Me.  I’m left on the inside a disheveled emotionally exhausted person trying to muster the strength to coordinate everyone and unending list of things and projects needing attending.  My husband is wonderful…but this is not about him nor the tremendous value he brings to my life and our home.  This is completely about me and the guilt I feel by things left undone, dreams that I , may at different times, feel that I’m leaving on the table because I just don’t want to coordinate another things, deadlines not met because I didn’t communicate the truth of what I could really do, and my overthinking it all.

The truth is, I am growing into the place of newfound balance with more responsibility.  I love it and it is a challenge.  The goal is to do it without exhaustion…and anxiety.

Shouldn’t we all seek to do this?  Live in the truth of “Yes I just did this amazing thing and boy am I tired, I have no voice, my daughter can pull her self up in a standing position (and I missed it), and my son asked for present from my trip and I was so busy that I brought home a fancy glass mini ketchup bottle (that I knew he would love…but guilt says I should do more)”.

While I was away, I had this talk with myself that went like this. “Accept yourself flaws and all.  Life is too short to carry the negative health impact that guilt brings.  Your daughter will need to see that there is complete freedom and your son will need to witness this freedom.  So be it.  Right NOW…and HAVE MORE FUN!”

And let me be honest, living guilt free does not happen overnight.  It is a conscious undertaking as I press toward the mark in reaching my highest calling.  IN this press and going upward, guilt is too heavy of a weight to carry.  It is now an uninvited guest in this leg of the Landria journey.

I share this with you..because I see you.  I see all of the posts about opening a new practice, travelling to consult, opening business, expanded territory and I know all that it takes to grow. I know all that you feel you sacrifice: your relationships, your sleep, your sanity, yourself.

My father is more emphatic about this more now than ever…life gives you no do-overs…enjoy it!

So get some sleep and rest…your upward climb requires your strength and agility.

Remove anything and anyone who robs you of peace and sanity…spread it to those who deserve it most.

Your new practice does not require your weekends and sleepless nights…enjoy your Saturday and cozy evenings…you not need grow a business resenting it from stealing your life’s pleasures.

I’ve learned this because I have lived and am living these wonderful lessons.

Guilt no more.

It’s about all about…

—Gratitude for the glass

—Gratitude that I can pour water into the glass myself.

—Gratitude that there is water.

—-Gratitude that there are others in my world who will pour the water for me with no strings attached.

—-Gratitude that I am growing and I will enjoy the drink in my glass and keep pouring from the never-ending pitcher.

——Gratitude for the ME that I am.  For the NOW that is.  And What IS TO COME.

New Level of Thriving!

~Landria Seals Green, MA., CCC-SLP, BCBA

Therapy Biz GURU

SLPGURU

Chief Clinical Officer, Momentum Autism Therapy Services #michiganABA

#mompreneur

#slpeeps

#womenentrepreneur

Growing Your Therapy Practice is Masterful Work

stocksnap_n9qu2ay927Developing and Growing a Business is an Art Form.

I am a fan of good music.  I love how music can grow up in an individual artist.  The growing up being reflective of the artist aging and the need that the political, social, and technological climate require.  Art is fluid.  Business should be too.  Like you, I have worked and seen business’ stuck and stagnate…this is what we do and how we do it.  I remember interviewing for a Chief Clinical Officer position at an ABA Company and not wanting to relocate my family.  I found the company attractive because they were multi-state and seemed progressive.  But in peeling the layer and speaking to current leadership and former employees…a few things stood out:

  • Therapists shouldn’t worry their pretty little heads about business;
  • and Clinical and Business leadership had a distinctive visual picture of an old guard while the people doing the work were younger and more diverse.

The onion pulled back lack of fluidity in diversity in thought and leadership.  Isn’t therapy, art?  Isn’t business building an artform?  Isn’t branding yourself and creating business identify,art?

I certainly think that like any good piece of music…there are retakes, rewrites, retooling, listening, understanding the pulse of  your audience.  What true artists are unafraid to do as they develop and grow or “come into themselves”…is daring to be different.  Like true artistry, the call the grow requires distinction and the signature of different can feel lonely, challenging, and cyclical self-reflection that.  To  NOT be different would be a contrast to the call of understanding and knowing that the clinical therapist will eventually make your best leader.  They understand two things…the therapist perspective, the client perspective…the business’ two major important customers: employees and families.

For therapist’s that feel the call, the pull, the nudge to clinical leadership and/or therapy business ownership, here are some tips from my Landria experience.

  1. Keep your circle small enough to count filled with encouragement and accountability.  You will need people.  And they don’t have to all be therapists.  The people that have encouraged me the most and held me accountable were those that were “For Me”.  I think TD Jakes adds clarity to distinguishing Comrades, Confidantes, and Constituents.
  2. Work Backwards.  Write down the vision then connect your plan to the vision.  The plan is the step by step how to.  I like to create plans in pencil.  For me, it’s symbolic of plans and PLANS.  It allows me room for recreation, erasing, and starting again.  My desk is filled with colored pencils, markers, crayons, dry erase boards, and vision journals.
  3. Understand Timing and It’s Gift.  Timing is everything.  I had a vision years ago as I closed my 14 year multi-state clinic and really wanted my new vision to meld into the clinic(s) that I had.  I kept trying to make the two fit…change culture (all by myself) and grew tired.  I worried that the the time would pass because I really had no energy left to execute and I wanted to give more energy to myself and my family.  I remember discussing this with a confidante and her words were “when you re-enter, what you seek and who you will serve will still be there…it’s okay to take a break”.  And I did…I developed my plan, I retooled, found a second love niche in therapy business strategy coaching, and then had a second baby.  All of this happened in a span of two years…and goal-plan-vision is even more stronger and necessary.

Being an entrepreneur of any kind is tough no matter how much financial backing you have or not.  Certainly, funding takes pressure off.  But creativity, planning, and the internal drive to succeed is innate to the entrepreneur.  The added pressure of the direct impact to our clients and the call to serve is a pressured duality.  The business of therapy has many internal thoughts:

  1. I need to market to get more clients and/or staff;
  2. I need to make sure I have systems in place when they come;
  3. I must make sure I budget and making a profit is very important for me and my business;
  4. And when my clients and staff come, I must monitor clinical progress, etc.

Whewwww…remember Time.  All things take time. That’s the eventual promise of what happens when you work the plan and stay committed to the vision.  It’s Inside-Out work.  I even stayed focused…I stopped interviewing, I created what I needed…Momentum Autism Therapy Services.  

Stay the Course and Remember this Therapy Business is Masterful work!  Get your tools and start creating 🙂

~Landria Seals Green, MA., CCC-SLP, BCBA

TherapyBizGURU

#ABATherapyMichigan

#AutismMichigan

#SpeechTherapyMichigan

#MomentumABAMichigan

 

FOCUS

bb9jwutmpuk-anthony-indrausLet your life get you IN FOCUS. Align YOU and REALIGN your business.

Sometimes I just get tired.  Not so much physically…but head filled with thoughts and things to do kind of tired.  Sometimes I just want to answer a question saying  “I’m tired.  I have two beautiful children: infant and toddler.  I own more than one business and have the nerve to want to write a book.”   I deal with saying no to things I’d love to do because the thought of arranging my family life and schedule makes me want to run.  Sometimes I just want to sit in a corner and eat.  But I don’t.  Because it is my life…my choice…my goals being manifested that require my head, my heart, and my hands to be fully engaged and in the game.

Life gets busy.  Business will experience growth (slow or fast). Family and friend demands don’t east.  Parents get sick.  Children get sick.  Presents need to be mailed.  Marketing requires thought, money, and follow through.  Staff need to be taken care of.  Waitlists need to move.  Emails need answering.

So how do you get through life and all of its wonderful demands and dreams?  You take it one step at a time.  You pick up the crying baby.  You pause.  You imagine the business you want and you put each item into action.

Here is the big lesson: There is no rush.  There is no race.  There is no competition.  There is no finite number of clients.  It is all there for you…for me…for us.  I have learned through some wonderful and some painful lessons, that LIFE requires my presence not my anxious unassured self wondering if my business(s) will work.  Of course they will!  Not from wishing and magic (been there)…it will happen from actionable plans knowing that all does not need to happen right away.

What should you do in focusing on your life and business?

  • Here Choose three things
  • Focus (this is the key)…this is where we lose heart and faint.  This is where we wonder if our business will work…you must FOCUS on these three things.
  • Get it done in a measurable time period (15 or 30 days)

This is all very doable and when you lose focus, forgive yourself and get back on course.  Create accountability with a coach or a colleague (choose carefully)…and always take care of YOU!

We are all in this together.  Let’s Thrive!

~Landria Seals Green, MA., CCC-SLP, BCBA

#TherapyBizGuru #SLPGURU

MARKETING YOUR THERAPY PRACTICE MINDFULLY.

MARKETING IS ALL ABOUT  YOU!

rfufqjekzfy-olu-eletuAny great marketing tips?  What do yo think of this idea?  How can I market to schools?  How do I get the physician to refer to me rather than always sending referrals to other SLPs?

These well meaning questions are daily conversation threads on Facebook, LinkedIN, Twitter, and other social media sites.  And these are good questions…except that we are asking about things and tricks to capture attention of our prospects RATHER than discussing our understanding of our market.

Gift baskets, Pens, Trinkets, Stopping by with lunch are moments.  And your practice needs more than a moment.  It needs branding and consistency.  You know the kind you have Apple, Microsoft, Nike, Starbucks, and others.  They made you fall in love with them or not based upon relationship than began with visual branding (symbol) that spoke to your need…and every time you need it-want it, you get it.  These brands didn’t get you to connect with them by sending you a gift basket for free.  NO!  They told you they were excellent and you needed them…and then they backed it up.  When they fall short on customer service, you forgive them mostly because the greater need overrides the fallacy.  Don’t you want that for your practice, revenue, and business?  Well, let’s start doing some things differently in the new year.

I have for you a free Mindful Marketing download that gives

5 Marketing Tips Staring You In the Face.

In addition, registration will open in a few days for therapy practice owners (speech therapy, BCBAs, Occupational Therapists, Learning Specialists-Tutors) to receive  leveled Therapy Biz Coaching in Marketing, Process Improvement, HR Tips and Tools, as well as Aligning Passion to Profit through LIVE webinars, on demand course access, private group access, and more. This Therapy Biz Coaching will occur in a leveled way depending on how much or little you want in a packaged monthly fee starting at $70 per month.  Registration will open December 6th (Tuesday)

Let’s Thrive!

~Landria Seals Green, M.A., CCC-SLP, BCBA

@SLPGURU  #TherapyBizGuru

Finding Your Path.

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You can’t sell what you don’t believe in.

There I said it.

In all the lists going around about what you do for marketing.  Some things just don’t travel well on you and don’t reach your potential clients…they can sense it and smell it.  Here’s a few reasons why:

  1. You are uncomfortable selling your services and talking about yourself.
  2. You are trying to reach people in a way that doesn’t fit them culturally.
  3. You are not speaking in consumer language.

Therapists are therapists.  I was at a meeting with leadership of a major autism therapy organization and was told this.  In my head, I was slightly offended.  But, in later digesting this information…my takeaway is therapists think about therapy and speak in therapy terms; your potential customer does not.  So how are you really supposed to get more clients and referrals?  How are you really supposed to differentiate yourself even when there is a bigger grander competitor around the corner?

Look around you.  Look at what you buy.  Do you see it?  Walgreens and CVS are typically near each other.  Walmart and Target often share the same parking lot.  Kohl’s is next to Target.  Bank of America is across the street from Chase Bank.  Competition is inevitable and not going anywhere.  Competition is not about another person.  Competition is about you.  It is about how you see yourself in the race, how you stay in your purposed lane and finish your race.  Not looking right or left, but straight ahead.  Competition is about arming yourself with the best trainer, uniforms, coaches.  Competition is about staying in the race, resting, retooling.

It’s about You.  Your Mind. and Building your Business Muscle.

There are no magic pills to make the clients come.  There is no Build it and they will come.  There is the build it. Shout it out.  Put yourself in front of it.  Get your materials and talk about it and tell people what to do next.

It is about being operationally ready for the first call.  It is about creating policies and procedures that are the buffer and boundary.

December registration will open for the next Marketing course (two part) and Business Bootcamp.  Courses will begin in January.

I am also opening my coaching therapy doors to welcome five additional clients.   Want to know more?  Email me with the subject line “Count Me In”  at therapy@landriagreen.com

Let’s Thrive!

~Landria Seals Green, MA., CCC-SLP, BCBA

 

OPEN FOR BUSINESS: Paperless in ABA Therapy

IHUEIA0Y8TThe Paper-Scheduling Chase and HOW IT DOESN’T WORK

 You open your ABA, Speech, or OT Therapy Practice.  

You are happy.  

Your family is proud.

 You get a few clients.  

You are proud and happy.  

You start billing.

You get paid.  

You are very happy.  

You get more clients.  

You hire employees.  

You feel like a business owner.  

Then you get more clients…which means more paper.  More authorizations. More signatures.  You add services like ABA or Speech Therapy or OT.  You now want social groups.  Your staff is happy for the job security.  Your client’s are signing up.  And you have more paper.  You can’t keep up.  You are using program books and Excel to track ABA programs and it’s not keeping up and not very efficient.  

You chase employees down for signatures.  Employees break HIPAA even after training with leaving paper out and in their cars.  You don’t get the signatures you need at the timeline for billing and paying your expenses.  You are stressed.  Paperwork and Codes change.  You send out a memo.  Employees use old codes. You spend your weekends in the clinic fixing your employees coding errors and auditing paperwork for signatures.  Billing is late.  Payments are late.

 Employees are happy.  

YOU ARE STRESSED.  YOU ARE TIRED.  YOUR WEEKENDS AND NIGHTS BELONG TO THE CLINIC. 

The scheduler is putting people without authorizations on the treatment schedule.  You will never get paid for those services rendered.  You are losing money.  Your services are great but going down if you don’t get your hands in treatment…after all, you started to make a difference not enter a conundrum of billing, signatures, reports, and paperwork.  

Your processes suck and they are killing your quality of life as a business owner and hindering your business growth.  Finally….You add electronic system. You add a scheduling system.  You add a billing system.  You add a data collection system.  They work for a while…but don’t talk to each other.  Those systems don’t even meet the insurance requirements of getting signatures, note taking, and the scheduler is still scheduling visits for which you do not get paid.  You find yourself having the same conversations every time and are afraid to fire the scheduler and front desk staff because…they have all the information in their head and no one taught you about unemployment and those atrocities in SBA class and in graduate school.  

Your processes STILL SUCK and now you have technology that is not working for you.  Your Saturdays and late nights are still owned by the business…and you have convinced yourself that this is the cost of doing business and everyone goes through this.  Meanwhile…life is passing you by…your employees talk about their great weekends and you have been doing their work all weekend.  You write a memo. And the cycle continues…the happy service firestorm.

Can you relate?

I CAN.

This was me at different points and time.  

So when do things really get better?  It’s not a matter of when but HOW do things really get better.

Change systems.  Change culture. Change how we implement technology into our clinics and schools.  Our commitment at  TN Active Care is not just to get adoption of a system and add you to our numbers, but implementation of the system so that it works for your practice. And here is the real difference between TN Active Care and others aside from getting a “ME”:-)  (clinic director,entrepreneur, first hand understanding the leadership perspective).  Each client that works with us gets the environment created and custom to your clinic and school.  We ask questions..we listen to you and how you work, what you need especially and we custom our framework around you.  This is very much like what we do for our clients in ABA therapy and other treatments…what really works is not placing a program on a client and making it fit..but creating an program and client management system that actually works!

 This is about more than technology.  It’s about Efficiency, Productivity, Quality Assurance, and giving YOU your Saturdays and Evenings BACK (Quality of Life).

Let’s THRIVE!

~Landria Seals Green, SLP GURU