What’s the Magic Pill in Reaching People.

Why Being WHO YOU ARE is important in reaching clients and colleagues or Why Parents and Mentees need YOU not your list of certifications –

podcast episode 2

pantsThere is no magic pill.  It is simply called being you.  The real you.

This being me is the reason why wearing a white SLP jacket is not simply my flavor.  It is also why a matchy matchy business suit in professional workshops doesn’t quite suit me.  But it took time to figure ME out.  I believe this is why Tameika Meadows has such a reach and following with her blog and books.  She has figured out that Heart to Heart connection plus SMART INTELLECT knowledge equals IMPACT.

I had the great opportunity to interview this awesome Board Certified Behavior Analyst, Author, and Blogger.

Listen to Podcast on Soundcloud

Listen to Podcast on iTunes

In this we discuss subjects that including

mentoring

being you

discovering the real you over time

how to present yourself and finding your comfortable sweet spot

giving yourself permission to fail

the comfort in not knowing everything

wearing the shoes of the parents and families you serve

creating and maintaining healthy client boundaries and relationships

making sure families have a LIFE outside of therapy

Tameika has strong material for parent and professional  training material along with her blog  beneficial to parents and professional

I love ABA Blog

Find her books here:

101 Ways to Do ABA

From AtoZ: Teaching Skills to Children with Autism

A Manual Creating an Autism Intervention Program

Tameika Meadows thank you for your time, intelligence, and contribution to the lives of people and the field!!

~Landria Seals Green, MA., CCC-SLP, BCBA

#SLPGURU  #TherapyBizCoach

Landria is a consultant with Landria Green, PLLC; CKO  with SOAR Solutions for Autism, ABA, and Special Education; and Chief Clinical Officer of Momentum Autism Therapy Services.

Is Your Therapy Practice F.A.T. enough?

StockSnap_Y7OQI22I2PInvest In Your Practice and make it F.A.T

 

Episode One: Podcast: Making Your Therapy Practice F.A.T.

The elephant is my favorite animal for many reasons and I will give you two.

  1. Despite it’s large size that may not make the elephant the fastest animal, it is quite powerful.
  2. When the elephant is falls, he does not stay down long.  Not moving fast to recover from a setback of falling will make him lose his breath and die if he stays down for too long.

I remind myself of this in all areas of my life.  I am a wife, a mom, a daughter, a great friend,  and a social entrepreneur.  I have to remember that I am also an elephant.  Powerful and Quick on a setback.

But the obvious is the size of the elephant.  Large-Enormous-Big-Huge.

How can a business, your therapy practice, become F.A.T.

Being F.A.T. is essential for your therapy practice.

Focused.  We know why we are here and how we can help you.  We know why we are here and who are best employees and clients are.

Accountable. We are here to serve and have measures of internal accountability for your child’s progress and how well our staff serve our consumers.

Transparent. This is who we are, our fees are consistent. We are the same company and people when the doors are closed and the blinds are short from a fiscal and clinical integrity standpoint.

Now what does F.A.T. look like?  

Listen to more on the first episode of the my podcast:

Clinical Practice and The Business of Therapy

Until next time!  Continue to Thrive.

~Landria Seals Green,MA., CCC-SLP-BCBA

Chief Clinical Officer, Momentum Autism Therapy Services

Chief Knowledge Officer, SOAR Solutions for ABA, Autism, and Special Education

#MichiganABATherapy

#MomentumABATherapyMichigan

#SLPGURU

#TherapyBizCoach

GUILT.

marcus-dall-col-1235The Unspoken Feeling that the Forever Seeking Balance Career Focused Woman Feels

I write from a personal place outing myself in the hopes that more women will begin to have real conversations about sacrifice.  Our beautiful successes, desires for more in our careers and life, our journeys, the weight of the roles we carry…there exists something we feel…Guilt.  Of  things left undone on the task list, measuring our present with what we wish we’d accomplished by now or the yearning for more, wanting more as we walk and play with our hard fought (fertility is not easy to come by) children, calls not made, unmet household items or coordination of household details, the ungroomed dog that now looks savage like,  and even having to be part of the conversation that starts with “you’re not spending enough time with______ (insert name)”.

I write this coming off the heels of the three day whirlwind intense speaking engagement. A topic that I am absolutely passionate about: autism.  Something that I love doing: teaching other professionals.  And in preparing for this trip, my to-do list continued to grow with other work and home responsibilities.  While I don’t try to be superwoman, I do have those “Chaka Khan I’m Every Woman Moments” and I absolutely may succeed.  But at the cost of Me.  I’m left on the inside a disheveled emotionally exhausted person trying to muster the strength to coordinate everyone and unending list of things and projects needing attending.  My husband is wonderful…but this is not about him nor the tremendous value he brings to my life and our home.  This is completely about me and the guilt I feel by things left undone, dreams that I , may at different times, feel that I’m leaving on the table because I just don’t want to coordinate another things, deadlines not met because I didn’t communicate the truth of what I could really do, and my overthinking it all.

The truth is, I am growing into the place of newfound balance with more responsibility.  I love it and it is a challenge.  The goal is to do it without exhaustion…and anxiety.

Shouldn’t we all seek to do this?  Live in the truth of “Yes I just did this amazing thing and boy am I tired, I have no voice, my daughter can pull her self up in a standing position (and I missed it), and my son asked for present from my trip and I was so busy that I brought home a fancy glass mini ketchup bottle (that I knew he would love…but guilt says I should do more)”.

While I was away, I had this talk with myself that went like this. “Accept yourself flaws and all.  Life is too short to carry the negative health impact that guilt brings.  Your daughter will need to see that there is complete freedom and your son will need to witness this freedom.  So be it.  Right NOW…and HAVE MORE FUN!”

And let me be honest, living guilt free does not happen overnight.  It is a conscious undertaking as I press toward the mark in reaching my highest calling.  IN this press and going upward, guilt is too heavy of a weight to carry.  It is now an uninvited guest in this leg of the Landria journey.

I share this with you..because I see you.  I see all of the posts about opening a new practice, travelling to consult, opening business, expanded territory and I know all that it takes to grow. I know all that you feel you sacrifice: your relationships, your sleep, your sanity, yourself.

My father is more emphatic about this more now than ever…life gives you no do-overs…enjoy it!

So get some sleep and rest…your upward climb requires your strength and agility.

Remove anything and anyone who robs you of peace and sanity…spread it to those who deserve it most.

Your new practice does not require your weekends and sleepless nights…enjoy your Saturday and cozy evenings…you not need grow a business resenting it from stealing your life’s pleasures.

I’ve learned this because I have lived and am living these wonderful lessons.

Guilt no more.

It’s about all about…

—Gratitude for the glass

—Gratitude that I can pour water into the glass myself.

—Gratitude that there is water.

—-Gratitude that there are others in my world who will pour the water for me with no strings attached.

—-Gratitude that I am growing and I will enjoy the drink in my glass and keep pouring from the never-ending pitcher.

——Gratitude for the ME that I am.  For the NOW that is.  And What IS TO COME.

New Level of Thriving!

~Landria Seals Green, MA., CCC-SLP, BCBA

Therapy Biz GURU

SLPGURU

Chief Clinical Officer, Momentum Autism Therapy Services #michiganABA

#mompreneur

#slpeeps

#womenentrepreneur

Growing Your Therapy Practice is Masterful Work

stocksnap_n9qu2ay927Developing and Growing a Business is an Art Form.

I am a fan of good music.  I love how music can grow up in an individual artist.  The growing up being reflective of the artist aging and the need that the political, social, and technological climate require.  Art is fluid.  Business should be too.  Like you, I have worked and seen business’ stuck and stagnate…this is what we do and how we do it.  I remember interviewing for a Chief Clinical Officer position at an ABA Company and not wanting to relocate my family.  I found the company attractive because they were multi-state and seemed progressive.  But in peeling the layer and speaking to current leadership and former employees…a few things stood out:

  • Therapists shouldn’t worry their pretty little heads about business;
  • and Clinical and Business leadership had a distinctive visual picture of an old guard while the people doing the work were younger and more diverse.

The onion pulled back lack of fluidity in diversity in thought and leadership.  Isn’t therapy, art?  Isn’t business building an artform?  Isn’t branding yourself and creating business identify,art?

I certainly think that like any good piece of music…there are retakes, rewrites, retooling, listening, understanding the pulse of  your audience.  What true artists are unafraid to do as they develop and grow or “come into themselves”…is daring to be different.  Like true artistry, the call the grow requires distinction and the signature of different can feel lonely, challenging, and cyclical self-reflection that.  To  NOT be different would be a contrast to the call of understanding and knowing that the clinical therapist will eventually make your best leader.  They understand two things…the therapist perspective, the client perspective…the business’ two major important customers: employees and families.

For therapist’s that feel the call, the pull, the nudge to clinical leadership and/or therapy business ownership, here are some tips from my Landria experience.

  1. Keep your circle small enough to count filled with encouragement and accountability.  You will need people.  And they don’t have to all be therapists.  The people that have encouraged me the most and held me accountable were those that were “For Me”.  I think TD Jakes adds clarity to distinguishing Comrades, Confidantes, and Constituents.
  2. Work Backwards.  Write down the vision then connect your plan to the vision.  The plan is the step by step how to.  I like to create plans in pencil.  For me, it’s symbolic of plans and PLANS.  It allows me room for recreation, erasing, and starting again.  My desk is filled with colored pencils, markers, crayons, dry erase boards, and vision journals.
  3. Understand Timing and It’s Gift.  Timing is everything.  I had a vision years ago as I closed my 14 year multi-state clinic and really wanted my new vision to meld into the clinic(s) that I had.  I kept trying to make the two fit…change culture (all by myself) and grew tired.  I worried that the the time would pass because I really had no energy left to execute and I wanted to give more energy to myself and my family.  I remember discussing this with a confidante and her words were “when you re-enter, what you seek and who you will serve will still be there…it’s okay to take a break”.  And I did…I developed my plan, I retooled, found a second love niche in therapy business strategy coaching, and then had a second baby.  All of this happened in a span of two years…and goal-plan-vision is even more stronger and necessary.

Being an entrepreneur of any kind is tough no matter how much financial backing you have or not.  Certainly, funding takes pressure off.  But creativity, planning, and the internal drive to succeed is innate to the entrepreneur.  The added pressure of the direct impact to our clients and the call to serve is a pressured duality.  The business of therapy has many internal thoughts:

  1. I need to market to get more clients and/or staff;
  2. I need to make sure I have systems in place when they come;
  3. I must make sure I budget and making a profit is very important for me and my business;
  4. And when my clients and staff come, I must monitor clinical progress, etc.

Whewwww…remember Time.  All things take time. That’s the eventual promise of what happens when you work the plan and stay committed to the vision.  It’s Inside-Out work.  I even stayed focused…I stopped interviewing, I created what I needed…Momentum Autism Therapy Services.  

Stay the Course and Remember this Therapy Business is Masterful work!  Get your tools and start creating 🙂

~Landria Seals Green, MA., CCC-SLP, BCBA

TherapyBizGURU

#ABATherapyMichigan

#AutismMichigan

#SpeechTherapyMichigan

#MomentumABAMichigan

 

DISRUPTING AUTISM

Preparing Your Therapy Practice to Stay Ahead of the Curve in the Era of Technology Apps

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In the era of new technology of convenience and moving the pendulum faster, how will the therapist now compete?  What is the buy in that we will position and package to our prospects to come to therapy as a primary rather than buying applications to give the therapy their children need?  How will we move parents from buying speech generating applications like Proloquo2Go as a fix without a proper evaluation through an speech-language pathologist?

I recently watched an interview with Charlie Rose with Professor Zeynap Tufekci discussing the Social Impact of Technology and Natural Language Processing.  A key statement that was brought to my attention was the expense parents incur in caring for people with special needs in treatment and how the parents may be moved to replace Artificial Intelligence with jobs that humans actually need to perform to support remediation through therapy.  I remember when Fast ForWord was introduced to me as a graduate student in 1998 at Northwestern University and I gawked at how this could possibly replace therapy.  I see the increase in apps, homeschooling, parent created programs such as SideKicks pulling different levels of parent perceived success in improving skill level.

 I have to ask myself and the therapy community of ABA, SLPs, OTs, and more,

“Where are we in the creation of this new technology?”

While I appreciate the invention of such that creates different levels of success, I also believe that the market is so vast that we could not possibly treat and reach everyone…in short, I believe the market can carry the weight of technology and humans; but then what is the social impact of increased use of technology without the knowledgeable practitioner to teach-perceive-and shift the lesson in language and tools that will increase comprehension and application of the concept.

As I write, I am thinking that the reasons for the increase in technology and parent driven consumerism for autism products may be because of the fact that the therapy progress pendulum didn’t swing fast enough.  Identifiable progress was not seen at the rapid rate.  Costs became prohibitive with no end in sight of the invoice billing.

How then do we frame our programs in such way that the everyday practitioner (YOU, clinician) are seen as a major thought influencer in the world of autism, it’s products, and parent seeking solutions.  How will your programs be positioned to indirectly answer the underlying parent concerns about treatment?  In short, what’s your product, your message, your program?  And there is a way to have these consumer answers packaged with underlying evidenced based practice.  In the era of SnapChat, Instagram, Twitter…what is your program description 40 + characters or under two minutes.

The answer is transparency and visibility.  Transparency in data collection, billing, length of programs.  Visibility is in your face and relational marketing.

In moving forward and successfully joining this era of changing health care insurance reimbursement and the ease of the $4.99 application, sustainability to the therapy practice by humans with specialty in applied behavior analysis, speech-language pathology, occupational therapy will mean that our voices will need to be heard.  Not from a professional advocacy standpoint first, but from the heart to heart message you have with your consumers.

Let’s Thrive Together!

~Landria Seals Green, MA.,CCC-SLP, BCBA

@SLPGURU #TherapyBiz Guru

STOP BEHAVING LIKE A GIRL

stocksnap_kdzn7nj24iand other things NOT to say to yourself as a clinical and business leader

I am a girl, a woman in fact, and proud of it.  I own a business.  I like walking into meetings with my beautifully embroidered portfolio with my first initial etched in beautiful pink.  I also have diapers in my well appointed bag, wipes in case there is a spill, and my trusty lavender oil just in case there is a smell that doesn’t suit me.  I am a woman, an entrepreneur, a clinician, a business owner, a BOSS.

I didn’t always feel this confident about the pink etching on portfolio or my leather bound pink and yellow notebooks.  In fact, earlier in my career, I hid these things, letting them stay in my home because I was focused on being taken seriously in my career.  I was hard too.  I was more prepared than anyone.  I was quicker. I was focused on having well written reports and presented myself very well. Those things were all true and still are…I am just a much gentler version of my younger self because I embraced all of me and understand what matters most to and for me.

According to articles in both the Kaufman foundation and Entrepreneur magazine, women comprise 37%  global business’ and there now exists an increased number of women led investor groups.

The challenges we face as women business owners, especially those in service led professions, such as applied behavior analysis, speech-language pathology, and education is flexibility. Work places that allow more remote work (and utilize technology) that my friends in corporate America find as a norm, more flexible schedules to accommodate us and our life changes, and key leadership positions in clinical organizations (ABA especially) that move organizations forward into 2016 and the needs of today’s employee. (Stay Tuned! @Momentum Autism Therapy Services is going to change a few things for us)  The challenges don’t stop there and include obtaining funding when we want to open our own practices’.  We are less likely to receive it in comparison to our male counterparts.  AND let’s not forget the work-life balance we hear so much about.

Let’s face it, being a woman is complex and multi-faceted.  WE manage ourselves, our business’, our families (parents, children), our client’s, treatment plans, and revenue. Women do a lot and manage a lot..some more than others.  The battle scars can sometimes harden us and make us move away away from the things that make us smile in our meetings.

I write all of this to give my say…pink highlighters, answering the phone in my feminine voice, pondering thoughtfully with my head tilted does not add to nor negate my intellect nor effectiveness.  In fact, it is Me…it is the me I now embrace.  It is the me I am sad I left behind in many due process meetings and hearings for my client’s…it is the gentle “life is bigger than this” of myself that I pushed aside to prove that I deserved a seat at the table.

Discussions are not really what they are about from a surface perspective…the challenge of perception usually comes from within first.  Certainly, not forgetting the reality that every person “at the table” may come with various perspectives and experiences (positive or negative) of people that look like me or have the same profession.  I simply cannot focus on their perspective wholly because it doesn’t matter.  Being confident in who I am moves aside all those thoughts of proving ME, but rather gives me the fortitude and language without emotion to address any challenges I may face.  When I found this..embraced this…I shifted who I allowed to penetrate, enter, and stay around in my life professionally and personally.

Confidence.  Yes you need that in this world of woman business owner.  So the sea of whatever color you choose will no longer stay in the bag, but come to the surface…because you are YOU.  In my  world of juggling a new baby, a toddler, and various business and clients projects; I absolutely need my beautiful leather porfolio and my pen.  It keeps me smiling and calm.

I like pink and yellow..and sometimes green.  I like flowers in my office.  I appreciate that I now have a bag packed with my portfolio and lavender oil…why?  Because six plus hours of my day dedicated to other people cannot move forward if I don’t wholly allow myself to appear.  I have learned that it allows everyone to talk about something else and get to know one another.  It also allows relationships to develop because I am not “tripping on my title, my work, or that I just might be the smartest person in the room (lol)”….my pink leather portfolio has humanized me.  And with relationship, there is a better response when I call in as consultant to discuss something that may be a bit harder.

Life is short, exhilarating, and challenging. I work thoughtfully, hard, and seriously on behalf of all my client’s and in this sea of working hard…I need to bring myself…my whole self.  When I look up from data, reports, and assessments, I need to rest my eyes on something gentle that makes me smile and reminds me that my seat is there…no proving…I belong…pink and all.

Woman…powerful by any other name.

I am her.

And am now raising her…and I hope she embraces all of it.

~Landria Seals Green, MA., CCC-SLP, BCBA

@SLPGURU #TherapyBizGuru

MARKETING YOUR THERAPY PRACTICE MINDFULLY.

MARKETING IS ALL ABOUT  YOU!

rfufqjekzfy-olu-eletuAny great marketing tips?  What do yo think of this idea?  How can I market to schools?  How do I get the physician to refer to me rather than always sending referrals to other SLPs?

These well meaning questions are daily conversation threads on Facebook, LinkedIN, Twitter, and other social media sites.  And these are good questions…except that we are asking about things and tricks to capture attention of our prospects RATHER than discussing our understanding of our market.

Gift baskets, Pens, Trinkets, Stopping by with lunch are moments.  And your practice needs more than a moment.  It needs branding and consistency.  You know the kind you have Apple, Microsoft, Nike, Starbucks, and others.  They made you fall in love with them or not based upon relationship than began with visual branding (symbol) that spoke to your need…and every time you need it-want it, you get it.  These brands didn’t get you to connect with them by sending you a gift basket for free.  NO!  They told you they were excellent and you needed them…and then they backed it up.  When they fall short on customer service, you forgive them mostly because the greater need overrides the fallacy.  Don’t you want that for your practice, revenue, and business?  Well, let’s start doing some things differently in the new year.

I have for you a free Mindful Marketing download that gives

5 Marketing Tips Staring You In the Face.

In addition, registration will open in a few days for therapy practice owners (speech therapy, BCBAs, Occupational Therapists, Learning Specialists-Tutors) to receive  leveled Therapy Biz Coaching in Marketing, Process Improvement, HR Tips and Tools, as well as Aligning Passion to Profit through LIVE webinars, on demand course access, private group access, and more. This Therapy Biz Coaching will occur in a leveled way depending on how much or little you want in a packaged monthly fee starting at $70 per month.  Registration will open December 6th (Tuesday)

Let’s Thrive!

~Landria Seals Green, M.A., CCC-SLP, BCBA

@SLPGURU  #TherapyBizGuru